Discoverability and Understanding.

Good design isn’t just about aesthetics—it’s about function and clarity. Two critical characteristics that define truly effective design are discoverability and understanding. Discoverability ensures users can intuitively find what they’re looking for, while understanding makes sure they grasp the design's purpose at a glance. In today’s fast-paced digital world, users don’t have time to decode complex interfaces or confusing layouts. Your design should be as simple as it is powerful. The best designs speak for themselves, guiding users seamlessly without explanation. Focus on these two principles, and you’ll create experiences that are both user-friendly and memorable.